Does your company have a positive emotional culture? A feel-good place to work can be a powerful business development tool, according to a 10-year study of the culture of companies in a variety of industries and locations.
Researchers Sigal Barsade and Olivia A. O’Neill found that companies that focus on creating positive ‘emotional’ cultures have a competitive advantage over those that don’t focus on how their employees feel at work. ’Positive emotions are consistently associated with better performance, quality and customer service — this holds true across roles and industries and at various organizational levels,’ the pair wrote in ‘Manage Your Emotional Culture,’ appearing in the January-February issue of Harvard Business Review.
Many companies focus their efforts on creating a corporate culture based on concepts such as innovation or top-notch customer service. But the researchers say that focusing solely on a so-called cognitive culture can mean a company never fulfills its true potential.
Vail Resorts has worked to create an emotional culture of joy, with ‘have fun’ being one of the company’s core values. The company’s managers are trained to create an upbeat environment for their employees with special activities and events. Employees are allowed special skiing events and other perks designed to make them feel special. Managers also ask employees to ‘go out there and have fun.’ As a result, it’s not unusual to see employees cracking jokes or dancing around with guests.
Cisco Finance created a companywide initiative, ‘Pause for Fun,’ which encourages employees to take a break and, well, have a little fun. Fun videos are created to document the frivolity at the financial services firm. The company also surveys employees regularly to help gauge how they feel.
Censeo, a consulting firm, works to create a positive emotional culture by careful hiring and by letting employees know that frequently blowing up at other workers or exhibiting other negative behaviors aren’t acceptable. The company’s executives said they have passed on some otherwise highly-qualified employee candidates because they had difficult personalities and weren’t able to fit into the company’s emotional culture.
Ubiquity, a retirement plan administrator, constantly studies what makes employees feel a sense of belonging and excitement to be at work. It measures employee moods daily — yup, daily. Company executives place top priority on making the company a great place to work.
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